Agency: TBWA Los Angeles, TBWA Hakuhodo, Japan
Creative Director: Liz Levy, Jason Locey
Art Director: Mike Hagy
Copywriter: Drew Shields
Art Producer: Eric Ortega
Production: Studio Elm
The 1969 Nissan R382. I absolutely loved this car as it reminded me of something out of Speed Racer, the Japanese anime about racing. Designed and built by Nismo, the performance wing of Nissan, the R382's sole reason for existence was to compete and win the Japanese Grand Prix - which it did, dominating the field by taking the top two positions in the 320-mile race. Nissan’s most feared rivals, including Porsche and Toyota, were left in the dust. Go Speed Racer, Go!
This image below is of the classic Datsun 240Z which Edgar Hermann and his co-driver, Hans Schuller, raced in the East African Safari Rally in 1973. It was beat to s**t, which was no surprise given how punishing the race must have been to both driver and car - 3,300 miles over 4 days, in which 89 crews started but only 18 finished. Unbelievable. These guys were insane. I think camels were the least of their obstacles.