In a sport dominated by white cowboys, seeing a black cowboy who competes in rodeos is a rarity. And then there’s seeing the Cowgirls of Color, an all-female, all-black rodeo team from Maryland no less. Seeing them at a rodeo let alone seeing them compete in one, is blowing both minds and stereotypes. And it was an absolute joy to work with these “Ladies With Lassos,” as they call themselves, as part of a campaign for the new Ford Expedition.
