The above Fiat is called the 500 Pop. In a moment of madness while shooting this car, I decided it would be fun to get the talent to hold a large bouquet of yellow balloons. Our art department delivered in spades, showing up with hundreds of them. I think it ended up being everybody's favorite shot from the campaign.
As part of introducing the new Fiat 500, we got to photograph a vintage Fiat 500 as well. I loved this car. If you think the new Fiat is tiny, this one is half that size. And to help you get a sense of how small this car really is, the above car was photographed on a sidewalk, not a road.