Christopher Wilson Photography
Christopher Wilson Photography
 The above Fiat is called the 500 Pop. In a moment of madness while shooting this car, I decided it would be fun to get the talent to hold a large bouquet of yellow balloons. Our art department delivered in spades, showing up with hundreds of them. I think it ended up being everybody's favorite shot from the campaign.

Fiat

Part of a vast library of imagery shot over twenty-plus days to help introduce Fiat to North America.

 The above Fiat is called the 500 Pop. In a moment of madness while shooting this car, I decided it would be fun to get the talent to hold a large bouquet of yellow balloons. Our art department delivered in spades, showing up with hundreds of them. I think it ended up being everybody's favorite shot from the campaign.

The above Fiat is called the 500 Pop. In a moment of madness while shooting this car, I decided it would be fun to get the talent to hold a large bouquet of yellow balloons. Our art department delivered in spades, showing up with hundreds of them. I think it ended up being everybody's favorite shot from the campaign.

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 As part of introducing the new Fiat 500, we got to photograph a vintage Fiat 500 as well. I loved this car. If you think the new Fiat is tiny, this one is half that size. And to help you get a sense of how small this car really is, the above car was photographed on a sidewalk, not a road.

As part of introducing the new Fiat 500, we got to photograph a vintage Fiat 500 as well. I loved this car. If you think the new Fiat is tiny, this one is half that size. And to help you get a sense of how small this car really is, the above car was photographed on a sidewalk, not a road.

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